Big Data, Big Data and More Big Data

As my colleague, Emma Uprichard, has pointed out in a series of recent articles, we live, today, in a data-saturated-plastic-present--for more on Uprichard's articles, click here.

The following article, 
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Big Data Follows and Buries Us in Equal Measure

By Norman Ball 10 November 2013, , 

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which I have linked here, is a good example of how and why we have come to live in a world of big data and the challenges that come with this new plastic present.