I recently returned home to the UK from
two weeks in South Africa. When I got back, I posted a bunch of photographs to
a group chat back in the States.
The photographs were a mixture of
everything we had been doing – from enjoying local wineries and going on a game
drive to visiting museums and hiking along the Western Cape.
The focus of the visit, however, was
work: I had been working with colleagues at Nelson Mandela University and the University
of Cape Town on a variety of topics, from AI and complexity to
environmental health, urban sustainability, and just transitions. Some of that
work took us into parts of Gqeberha and Cape Town where poverty and inequality
are very real. But we also saw people and organisations doing remarkable things
in response. At Masifunde Learner
Development in Walmer Township, for example, we visited their Montessori
pre-school, Changemaker Academy and kasiConomy hub, an incubator supporting
young entrepreneurs.
So my group chat started asking
questions and we got talking about South Africa.
At some point, one of the group, who
lives in Ohio (USA), looked at the orange he was eating and realised it had
come from South Africa.
That was a bit of a lightbulb moment.
Here we were talking about South Africa,
looking at photographs and discussing what I had been doing, and suddenly the
country wasn't quite so far away. There was a South African orange sitting in
his hand.
I thought that was a win.
So I added that the blueberries I was
eating back in the UK were also from South Africa.
An orange in Ohio. Blueberries in
Britain. Both from South Africa.
Another in the group chat – who lives
along the northwest coast of the States – was immediately critical: ‘That
orange has a serious carbon footprint!’
My family member eating the orange
pushed back: ‘Relative to what? Oranges from other places in the States or from
the world, all being hawked at various times during the annual commercial
distribution period in Ohio.’
I liked the word 'hawked.'
There is something important buried in
that little group chat exchange. But my concern went beyond simple carbon
accounting.
We had just spent all this time talking
about South Africa. About universities and townships. Poverty and inequality.
Businesses and employment. Education and community organisations. Vineyards and
restaurants. Cities and coastlines. And, most importantly, about people.
One person in the group chat had
suddenly looked at an orange and seen his connection to all of that.
Then, almost immediately, the other
person reduced the orange to its carbon footprint.
The carbon matters. Of course it does.
But where had South Africa gone?
Rethinking Just Transitions
I think this little exchange captures
something I have been struggling with in my work on just transitions.
We tend to see just transitions through
the particular part of the world we know and the particular problems we have
learned to see. Sometimes we become so confident that we are making the
environmentally ethical choice that we don't notice how narrow our view of the
system has become.
South Africa -> long distance -> carbon
emissions -> environmental harm
That is real.
But distance is not the whole story.
An orange’s environmental impact is
built across the whole supply chain. It depends on how much water and energy
are used to grow it, what chemicals are applied, how it is packed, how long it
is refrigerated or stored, and whether it travels by ship, truck or air. The
environmental cost comes from all of those things together, not from transport
alone. You cannot infer the environmental impact of an orange simply from how
far it has travelled.
And then there are the people behind
that orange. The same orange held in the hand by a person in Ohio is entangled
within a global network of agriculture, workers, household incomes,
communities, international trade, land, water, inequality, economic security,
and Western consumption demands. In South Africa, citrus is not some marginal
part of its economy. According to South Africa's Department of Agriculture, the
country exported 2.9 million tons of citrus in 2025, overtaking Spain to become
the world's largest citrus exporter by volume that year. (For more, CLICK HERE).
Those numbers represent real people and
real economic wellbeing: people picking fruit, sorting and packing it,
maintaining farms and equipment, and moving produce through ports. Those jobs
mean wages flowing into households and communities. What happens to an export
industry of this scale reaches far beyond the balance sheet of a citrus
company.But we shouldn't romanticise that
either.
Jobs do not automatically equal justice.
Like much large-scale commercial agriculture, the citrus industry depends
heavily on seasonal labour and is shaped by mechanisation, insecure employment
and unequal bargaining power. Creating jobs does not mean workers necessarily
receive a fair share of the value they create.
So ‘Citrus creates jobs, therefore buy
South African oranges’ is not a satisfactory answer. But neither is ‘That
orange travelled a long way, therefore don't buy it.’
It is not an ‘either/or’ situation. It
is ‘both/and’ – and this is my main point: the orange is simultaneously part of
an environmental system, an employment system, a food system, a trade system
and a development system. Pull on one part of that system and something else
moves. If a consumer in a wealthy country decides not to buy the South African
orange because of its carbon footprint, that decision does not end at the
supermarket checkout. Multiply that decision thousands or millions of times and
its effects travel backwards
through the supply chain – through retailers, importers,
shipping companies, ports, packhouses and farms – eventually reaching workers
and communities whose livelihoods have become tied to that export economy.
So what is the answer, then?
This is where I find backcasting
particularly useful.
Backcasting Just Transitions
Most of the time, the questions we ask around environmental impact are framed
within the system we already have: should someone in the
States buy the South African orange or not? That turns a
complex transition into a binary consumer choice: buy the orange and accept its
environmental impacts, or don't buy it and accept whatever social and economic
consequences may follow.
Backcasting starts somewhere else. Instead of asking which choice to make within the
present system, it asks us to imagine the future we actually want and then work
backwards to ask what would have to change to get there.
In the case of the South African orange,
for example, we might ask: how can we create a
global supply chain for citrus that is environmentally sustainable,
economically viable and more equitable?
That question gives us a picture of the
future we want: one in which South African citrus continues to provide
employment, export income and economic opportunities for the communities that
depend upon it, while the environmental impacts of producing and moving that
citrus around the world are substantially reduced.
Then we work backwards.
Working backwards from that future means
asking what would have to change across the whole system to make it possible.
How could irrigation in South Africa become less water-intensive, and who
should pay for the infrastructure needed to make that happen? What investment
would help growers reduce fertiliser and pesticide use or move packhouses
towards cleaner energy?
But what would also need to change
further along the chain? Could shipping, refrigeration and port logistics
become less carbon intensive? Could supermarkets in the United States, Britain
and Europe change how they source, price and promote imported fruit? Could
trade and purchasing arrangements reward lower-impact production and better
working conditions rather than simply cheaper fruit? And how might consumers,
retailers and governments in importing countries share some of the costs of
making that transition possible? These are the kinds of changes across
production, trade, infrastructure, consumption and public policy that working
backwards from the future brings into view.
Seen from this perspective, the
environmental impact of that orange is not simply a South African problem. It
is produced through a global system. Countries already struggling with poverty
and inequality cannot be expected to bear the costs of transforming that system
alone, nor should transition come at the expense of the people whose
livelihoods currently depend upon it.
The challenge is to change the
relationships themselves. Carbon, employment, water, land, chemicals, shipping,
trade, consumption and inequality are all part of the same entanglement. The orange may be South African, but the
system that produces, ships, sells and consumes it is global. The transition
therefore has to be global too.
One person in my group chat looked at an
orange and suddenly saw a global connection.
The other looked at the same orange and
saw carbon.
Both saw something real.
But one strand of a
tangle is not the entire entanglement.
The problem isn't the orange.
The problem is how all of these things
have become entangled in ways that cannot be addressed through a simple choice
to buy or not buy. They require us to rethink the entanglement itself.
The
challenge of a just transition is to see our entanglements in more complex and
sophisticated ways, so that as we seek to un(re)tangle them, we reduce
environmental harm without reproducing social and economic injustice.